Inbound Marketing

I’m not one of those people who will stop following you on Twitter because you didn’t follow me back, I think you should only follow people you have an interest in. Otherwise you become overloaded with information that doesn’t interest you and you stop listening to everything, even the stuff you were originally interested in. I have a rule that the only people obligated to follow me on social media are my family. They have to listen to what I have to say, it’s part of family rules 101.

That being said, I have to wonder about all those people who have thousands of followers and follow no one. What are they getting out of it, except to hear their own voices. For conversation to be useful, it has to be a two way street. Sure, you can claim to be a genus who wants to send your remarkable message out to the universe but what if there is a tiny chance that someone could respond to that message and make tons of improvements on it. Wouldn’t you want to know? Shouldn’t you care? It seems to me that when certain people jumped on the social media bandwagon they forgot what the word social meant. Twitter isn’t very useful when it becomes a seminar in 140 characters. There are so many better mediums to do that.

The absolute beauty about social media  is that I can connect with all sorts of people. Some share my feeling and interests. Some don’t. Some need what I have to offer and some have what I need. When I say I follow people who interest me, that doesn’t mean I follow people who are just like me or agree with me about everything. I love seeing things from other people;s perspective. So what are my personal rules for follows.I automatically follow anyone who has found me and followed me. They have shown an interest. I will unfollow if the messages become too commercial or if they are are abusive. When I’m looking for people to follow I do lots of searches. I will search terms I happen to be interested in at the moment and then follow people I think are having interesting conversations on those topics.

If you want to let me know you are out there, follow me @beingthebest